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Total Views: 146Word Count: 482See All articles From Author Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your online marketing campaign to accomplish for you?
I asked a potential new SEO Coaching client last week this question. From my end of the phone call, it sounded as if he almost fell out of his chair!
I followed up by asking him if he could ever think of ANY reason for his website pages NOT to be found on page 1 in the Google SERPs (search engine results pages).
How 'bout you? Can you think of any reasons you'd NOT want your pages to be found for your targeted keyword phrases on page 1?
I can think of at least 3 reasons. Maybe you can come up with some of your own.
Is there Commercial Intent?
Let's say you have not just a page 1 Google result, but you're actually the first result. Here is an important question for you to ask yourself.
What is the commercial intent of this keyword phrase? Do the words contained in the keyword phrase give any indication of someone getting ready to spend money on a product or service like you offer?
For instance, compare these keyword phrases: Keyword Research, Keyword Research Specialist and Keyword Research Consultant. The latter 2 phrases give an indication of someone who is getting ready to spend money.
You can also Google the Microsoft Commercial Intent Tool and consider its' results when evaluating your keyword search phrase choices.
If you are targeting a keyword phrase that has questionable commercial intention at best Cheap Tress Way Jersey , is there any reason to really be found on page 1? Wouldn't it be better to target more appropriate phrases instead?
If there's no commercial intent, how does that help your online marketing?
Can you see where I'm going?
How Much Traffic Really Matters
Now, I'm giving you a choice: you can have a first page result (with commercial intent) and your position number is 4.
Your other choice is a different keyword search phrase with a second page result, position number 12 Cheap Shawn Lauvao Jersey , also with commercial intent.
So, the choice is obvious?
Well, I forgot to give you the rest of the details.
The first page choice has monthly search queries for its' phrase of 3,240.
The second page result choice has monthly search queries for its' phrase of 22 Cheap Morgan Moses Jersey ,167.
Do you still believe that the best choice in this example is the first page result?
According to numbers from Aaron Wall's site, approximately 6% of search users will click on that number 4 result in Google. That's 194 visitors in a month.
This is figuring average title and description tags of typical online marketing ability to convert to a click. "Your mileage may vary."
And for that second choice, the second page result? Over 1% should click on the search result, but let's use just 1%. That's 222 visitors per month.